Wilbur's Total Beverage

Wilbur’s Total Beverage: Where Quality Meets Community

In an age when it seems that corporations rule the roost, it’s hard to find a full-service liquor store that is locally owned and grounded in community. Wilbur’s Total Beverage transcends the norms and has been one of the top liquor stores in northern Colorado for more than 15 years. Its unparalleled quality of customer service and community-focused values are only two of the many traits that set Wilbur’s apart.


Wilbur’s was founded by owner Mat Dinsmore, who leads with his customers and employees at top of mind. They provide customers with an extensive variety of beverages from around the world at competitive pricing, so they can find the ideal drink for any occasion. In addition, their delivery options and certified staff members make shopping at Wilbur’s an especially convenient experience. Plus, they offer weekly wine and beer tastings so customers can try new varieties for free!


Mat and the Wilbur’s crew are just as passionate about the northern Colorado community as they are about their customer service model. For nearly 20 years, Wilbur’s has hosted the highly celebrated A Vintage Affair event that has raised hundreds of thousands of dollars for Pathways, a local nonprofit that provides expert hospice care, palliative care and grief and loss support. In addition, Wilbur’s produces The Navigator Fund at Poudre Valley Hospital that aids breast cancer fighters, as well as hosts a fundraiser in support of St. Jude Children’s Hospital.


Wilbur’s excellent business practice has not gone unnoticed. They have made their mark in the wine and spirits industry and have received notable awards on a state and national level. Such honors have included Best Retailers in the Country, Brown-Forman State Retailer of the Year, Beverage Dynamics Cover, and Market Watch Lenders.


Whether it’s a holiday party or perfect gift, be sure to keep Wilbur’s in mind for all your beverage needs!



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